Time to roll up your sleeves and get ready for some smiles! And what better way to feel the warmth and happiness of Southern California than to set the tone and look of your campaigns? Here you will find information regarding the brand’s fun use of typography, color palette, as well as all the design assets and explanations on usage for each. Included in this set of guidelines is instruction on the brand’s look and feel through photography selection and treatment which will ensure a unified brand across all regions. And let’s not skip the explanation on brand voice, tone, and sample personality, to help you connect and personify the brand when creating your campaigns.