INSPIRE SHARING

#HowManyPancakesTallAreYou:
Have a cut-out display of a life-size stack of pancakes in lobby waiting area, next to hostess desk. Messaging and hashtag will invite guests to see how
many pancakes tall they are, parents and children alike. Each pancake is 1cm tall and totals 200cm (6.5ft) in height. Guests can use this to measure
how much their child has grown with each visit and post to social media to compare at their next visit.

#MatchTheSmile Mirrors in bathrooms:
IHOP smile logo is either etched or stenciled onto bathroom mirrors (not in view of other parts of the bathroom) and will prompt guests to take a photo of themselves as they try to match the IHOP smile for some fun faces and laughs.

PRIMARY OBJECTIVE:

To create engaging, branded experiences within the store that will heighten the spreading happiness experience and do so in a way that invites guests to share this experience with their networks outside of the store

PLATFORMS:

  • Mobile Devices
  • In-store experience

TIMEFRAME:

  • Ongoing

CREATIVE NEEDS:

  • Artwork/Template for Pancake Stack height chart including image and hashtag
  • Artwork/Template for mirrors

MATCH THE SMILE

MATCH THE SMILE

#HOWMANYPANCAKESTALLAREYOU