OVERVIEW

Share IHOP’s heritage of bringing loved ones together over a great meal. Feature snapshots through the decades using photos and old commercials (rights dependent) in a montage of yesteryear and today, where IHOP is still delivering smiles with every meal throughout the generations and across the world.

HERITAGE DISPLAY MONITORS

Display monitors on the hostess desk/waiting area can showcase imagery from yesteryear to today. Monitors provide depth to in-store artwork as well as entertainment for guests as they wait.

IHOP HERITAGE GENERATIONS OF SMILES WALLS

  • At entrance, a large heritage mural of the pancake man smiling and flipping pancakes, along with imagery of IHOP restaurants, signage, families and children from the 60s in brand tone
  • Over seating area, framed black & white photos of IHOP families through the generations from the 60s to today, along with pancake man smiling, and kids eating

PRIMARY OBJECTIVE:

Create engaging content, featuring brand product, and telling the brand story in the tone and voice of the brand to raise awareness and to build affinity.

PLATFORMS:

  • Facebook
  • Instagram
  • Snapchat
  • Vine
  • Youtube

TIMEFRAME:

  • Ongoing

CREATIVE NEEDS:

  • Templates for promotional postings / ads
  • Sample postings
  • Templated Graphics Package for ending

SAMPLE CREATIVE

HERITAGE VIDEO SCREEN

HERITAGE TIMELINE POST

HERITAGE PPC AD EXAMPLE

HERITAGE WALLS IMAGERY