OVERVIEW

In the process of doing contests, events, etc., the brand will be collecting e-mail addresses. The e-blasts that go out to these recipients should be headlined with relevant “Spreading Happiness” content and followed by the current offers and promotions, again, wrapped in a happiness theme.

PRIMARY OBJECTIVE:

Leverage existing database to remain top of mind with brand promise, to promote ongoing initiatives, and to raise brand affinity with local “surprise and delight” content.

PLATFORMS:

  • Facebook
  • Instagram
  • Snapchat
  • Vine
  • Youtube

TIMEFRAME:

  • Ongoing

CREATIVE NEEDS:

  • Template for e-blast
  • Template/Example of e-blast header copy

E-BLAST TEMPLATE / LOOK & FEEL