In the process of doing contests, events, etc., the brand will be collecting e-mail addresses. The e-blasts that go out to these recipients should be headlined with relevant “Spreading Happiness” content and followed by the current offers and promotions, again, wrapped in a happiness theme.

PRIMARY OBJECTIVE:

Leverage existing database to remain top of mind with brand promise, to promote ongoing initiatives, and to raise brand affinity with local “surprise and delight” content.

PLATFORMS:

• Facebook
• Instagram
• Snapchat
• Vine
• Youtube

TIMEFRAME:

• Ongoing

CREATIVE NEEDS:

• Template for e-blast
• Template/Example of e-blast header copy