OVERVIEW

Ongoing video series featuring stop-motion animation using breakfast and pancake items to tell the story and inspire smiles. Series includes stories from children’s folklore, well-known happy moments in history, or regionally popular happy movie scenes that all conclude with the IHOP smile. Select guest stories will be included in the series from time to time. Content is adlike in format and is quick and easy to understand.

By promoting this series with guest participation in-store and sharing on digital platforms, we aim to inspire guests to continue their own IHOP stories beyond the restaurant, and remain top-of-mind even when guests decide to eat at home and get creative with their own food.

#IHOPSTORIES

#IHOstories
Video series will be shared on regionally relevant and popular digital and social channels as individual posts or as supporting content to other brand awareness pieces.

Examples of digital/social channels could include:

  • Snapchat Discover channel
  • IHOP’s Spreading Happiness channel/blog site
  • PPC Advertising

PRIMARY OBJECTIVE:

Create engaging brand content that features brand product in the tone and voice of the brand to raise brand awareness and to build affinity.

PLATFORMS:

  • Facebook
  • Instagram
  • Snapchat
  • Vine
  • Youtube

TIMEFRAME:

  • Ongoing

CREATIVE NEEDS:

  • Signing of food artist Samantha Lee or similar
  • Templates for Artwork
  • Examples of accompanying posts and comments
  • Templated Graphics Package for ending

#IHOPSTORIES VIDEO FRAME

#IHOPSTORIES TIMELINE POSTS